Since its inception, Nissan has been passionate about developing innovative products and services. Our regional presence stands on foundation of 70 years of partnership and growth, when the first Patrol arrived in Kuwait in 1956 to 1994, when Nissan became the first Japanese carmaker to establish its regional headquarters in the Middle-East based in the UAE. Over time, Nissan cars became part of the cultural fabric of society, our core principle being “daring to do what others don’t do”. Our purpose is “Driving Innovation to Enrich People’s Lives” as we place our customers at the heart of everything we do.