Over the course of 27 years, Apparel Group has evolved into a conglomerate of over 80+ fashion, F&B, Entertainment and lifestyle brands. Today, our operations span across 14 countries in the Middle East, Asia, and Africa, standing 2025+ stores strong. This remarkable growth trajectory has been enabled by a corporate ethos rooted in innovation, collaboration, and appreciation, transcending geographical boundaries. The company’s vision is to go a step beyond the expected and become the number one retailer globally, and our mission is to create and operate businesses that deliver customer experiences that exceed people’s expectations daily.
