Congratulations! This is huge.
It’s official — your company is now Great Place To Work® Certified™ for the next 12 months. This achievement required courage and vulnerability, and it’s a big deal. Beyond helping you attract and retain talent, you’re joining a global movement that’s transforming how people work and live.
Let’s explore how to share your story in a way that celebrates your hard work and highlights your commitment to creating an inspiring, inclusive, and fulfilling workplace for all.
Why it matters
Certification speaks volumes.
Here’s what it says about your company
Your employees said it, not us
Certification means that the voices of your team are integral to your company. It provides a rare, unfiltered perspective, directly from the source, that’s not always easy to hear. It’s the most authentic kind of employee endorsement available.
You live your values
When everyone is united under a common mission, your vision naturally aligns with your business goals, creating a powerful connection between what you stand for and what you achieve. This is employer branding done right, from the inside out.
You’re part of a global movement
Certification goes beyond your company walls—it impacts our lives and communities. Fairness and opportunity aren’t just about one certification; it’s about all of us. Companies like yours are setting a new standard for consistently positive work experiences for all. Your commitment demonstrates that you know this is essential to your business success.
Where to download
Download your badge, and Customize your templates
Now that we’ve covered how to (and how not to) use your badge, let’s get promoting!
Access your badge via your customer portal.
We’ve made it easy for you to share your story with free Canva templates ready for download. Just add your badge and logo, and you’re set to use these assets on your website, social media, or anywhere else you want to showcase your Certified brand.
Create Your Company Profile
Create your company profile on our website. This profile will be part of your external announcement, showcasing to the world your commitment to excellence.
Please use the register button below in order to start.
You will receive another email for the next steps to complete your profile!
Book your Marketing Session
Please access the below link to schedule a 45 minutes marketing session with our Marketing Team to go through the certification program kit to show you how you can communicate your certification across different touch points.
How to share
Learn how to make the most of your achievement!
Let’s shout it from the rooftops
Be proud. Own your badge. This is about more than just business — it’s a chance to showcase what makes your workplace truly special. Celebrating your team’s hard work and achievements highlights the unique culture you’ve built together. And it will help you attract the best talent from all demographic groups and more customers, differentiating you from your competitors.
- Use your badge in both old and new applications with high brand visibility.
- Your badge represents your culture. Incorporate it in a way that reflects the heart of your brand and feels authentic.
- This is a story about Certification. Please borrow any of the language on this page that inspires you!
Tell the story behind Certification
The badge itself shows you’re Certified, so there’s no need to state it outright. Instead, use headlines to tell how you earned it and why it matters. Together with the badge, your copy creates a more compelling message.
Leverage your brand
Look for opportunities to weave in your brand’s core values and unique tone of voice. Tell the story of your culture, the unique environment you’ve built, and what sets you apart.
Make Certification contagious
The more people recognize and value Certification, the greater the impact it has on your business. Spread the word about your journey and inspire others to join the Certification movement.
Sample copy to get your started:
CTA for top talent
Become a part of something great.
Great is worth it. Join us.
Great works here. Join our team.
We’re all in on trust. Join us.
Brand values & culture
One team. One mission.
Trust, pride, and camaraderie for all.
United by purpose.
People are at the center of everything we do.
Our team has spoken and it’s official.
We’re Certified “Because…”
Because we earned it.
Because our people said so.
Because we listened.
Because we trust each other.
Because we care about each other.
Because we show up for each other every day.
Because we are brave enough to listen.
Because people matter.
Because our people are worth it.
Because we’re willing to have the tough conversations.
Because people matter as much as profits.
Certification language rules
Correct first use
We are proud to be Great Place To Work® Certified™.
We are a Great Place To Work Certified™ company.
COMPANY has earned Great Place To Work Certification™.
Incorrect first use
COMPANY is a Certified Great Place To Work.
COMPANY is Certified™ as a Great Place To Work.
Correct later use
COMPANY is a Certified company.
COMPANY is now a Certified great workplace.
COMPANY is proud to be Certified by Great Place To Work
Incorrect later use
COMPANY is a Great Place To Work.
We are Great Place To Work-Certified.
How to use it
Certification badge guidelines
When using the Certification badge, you also agree to our terms & conditions. The Certification badge is protected under trademark rights by Great Place To Work and should always be shown with a TM symbol.
Specifications
Your Certification badge is specialized to your workplace with variable content that localizes your badge specific to your organization’s validation period and country of operation. Without this content, it’s not a valid badge. Certified in more than one country? Need it in a specific language? Not a problem. Check your toolkit.
Clear Space
Color Variations
Primary Option
The promotion of this great achievement calls for a full-color badge in most instances. Whether digital or print, we’ve got the right file for you. Below you can find the specific color breakdowns to make sure your badge is reproduced accurately.
GPTW Red | Navy |
| Pantone: Red 032C R 255 / G 022 / B 040 C 000 / M 098 / Y 089 / K 000 Hex #FF1628 | Pantone: 662C R 000 / G 033 / B 113 C 100 / M 094 / Y 025 / K 019 Hex #002171 |
Alternate Options
In cases where reproducing a full-color badge is not feasible for merchandise, we offer the option to use a one-color version in either black or white. These alternative color files must be requested and will be provided as an as needed basis.
One-Color Black
R 000 / G 000 / B 000 C 000 / M 000 / Y 000 / K 100 Hex #000000
One-Color White
R 255 / G 255 / B 255 Hex #FFFFFF
No Grayscale Version
Do not convert the full color badge to grayscale. Instead please request a black or white version.
Misuse
No Replacement
The Great Place To Work logo is strictly prohibited for use by any organization and should never be used as a replacement for your Certification badge.
No Content Alterations
Do not try to change the badge's styling or placement, or create an unapproved combination of variable or invariable content.
No Shape Alterations
Do not alter the overall footprint or containing shape of the badge.
No Color Alterations
Do not alter the color or use any other non-approved color variations of the badge.
No Effects
Do not add a drop shadow, outer glow, or any other effects to the badge.
No Distortions
Do not stretch or distort the badge in any way.
