Investment Arm of the Municipality of the Holy MakkahAlBalad AlAmeen for Development and Urban Regeneration, a closed joint-stock company founded in 2009 by Royal Decree, based on Council of Ministers Resolution, works with the private sector to develop the municipality’s lands, manage municipal assets, activities, and services, and achieve sustainable development in the Holy City. AlBalad AlAmeen is committed to providing a unique experience for visitors and a decent standard of living for residents, while collaborating with various development sectors, respecting the sanctity of the place, and encouraging the private sector to create development and urban regeneration projects.