Bacardi is the world’s largest privately held international spirits company, with over 160 years of history and still family-owned after seven generations. Our brands are enjoyed in 160+ markets, powered by the passion of 8,000 people worldwide. In the UAE, we are proud to be a truly global family—58 Primos representing 18 nationalities, working together and thriving in an inclusive culture. Guided by our purpose, “Make Moments Matter,” we celebrate our heritage while embracing diversity, unity, and growth, creating an environment where every Primo can contribute, belong, and build memorable experiences together.
