Bridgestone Middle East & Africa is the regional headquarters for the Middle East and Africa region located in Dubai, with Branch offices in the Kingdom of Saudi Arabia, Jordan, Egypt, Morocco and Ivory Coast It is established with the objective of speeding up decision-making and action for optimizing regional strategy by identifying market trends being closer to the customer and market. Through the regional Headquarters, and branch offices, Bridgestone has been conducting Sales and Marketing, Technical and Commercial activities across over 60 countries with 69 partners across the Middle East, North and Sub Saharan Africa, Pakistan, Afghanistan and CIS markets.