Dan Company is a wholly owned subsidiary of the Public Investment Fund (PIF), established in in the year 2022, and aims to establish a world-class tourism ecosystem that promotes sustainable, social, and economic growth and encourages going back to the Kingdom’s captivating natural beauty. Shedding light on Saudi Arabia’s rich agricultural and natural diversity and create exceptional experiences that will strengthen the connection between people and nature through agritourism, adventure and ecotourism.