HALA is a very special word in Arabic, it conveys welcoming strangers, it indicates willingness to help. And that is what we do at HALA. We help freelancers, merchants, and all small and medium business owners, who are underserved, ignored by incumbent financial institutions. We help them by being a one stop shop for all their needs to support their core business by providing cutting edge financial and business solutions for the SME to start, run, or grow their businesses.