The General Administration of Customs is an innovative company focused on advancing customs-related technologies. Therefore, a culture of continuous learning and skill development are promoted to keep pace with evolving customs practices in a dynamic global trade environment. Integrity, teamwork, performance excellence and effective communication are considered highly valued qualities in the company. Moreover, the company fosters a sense of responsibility and accountability, and recognizes the importance of creating an inclusive community. Also, a strong emphasis is placed on professionalism and adherence to strict regulations, where upholding customs laws is critical to facilitate international trade and protect national interests.