Creating a Great Workplace is Better for Business
Creating an environment where people trust who they work for, have pride in what they do, and enjoy the people they work with isn’t just good for your employees – it’s good for your bottom line.
Our 30 years of global research shows that when you focus on your culture, it pays dividends.
Great Workplaces Outperform the Market
Companies that understand that culture drives performance outpace their peers across multiple key performance indicators. From revenue growth to return on investment, great workplaces maintain a great advantage over their competitors.
The Return on Investing In Culture
Our internal researchers have been studying the benefits of creating a great workplace for decades. Our findings have been backed up by numerous external studies that also show the remarkable return on investment that great workplaces enjoy.
This data from two studies on corporate culture show that high-trust companies experience increased revenue growth, stock price growth, net income, sales per employee, and overall ROI.
The Best Perform Better Than the Rest - Always
Research from our U.S. affiliate has shown that Great Place to Work-Certified™ companies outperform the market by 3.3%.
And we know that great workplaces are crisis-proof, too. They experienced steady growth during both the Great Recession and the COVID-19 pandemic when their counterparts struggled to stay profitable.
Certified Organizations Enjoy High ROI Across KPIs
The numbers don’t lie. Our research shows that Certified™ organizations not only outperform financially but operationally, too.
If you’re looking to see an uptick in productivity, increase your recruitment and retention rates, provide better service to your customers, and augment your agility – creating a great workplace culture is your answer.
Employees Stay at Great Workplaces
Great cultures attract great talent – and they stick around. Even amidst the Great Resignation, you’re more likely to see higher rates of talent retention if your culture instills trust, pride, and camaraderie in your people.
