From Good to Great: The Transformative Power of Organizational Culture

Nakheel has always believed that employees are the core asset of every organization. Thus, over the years, they have implemented several initiatives to improve employee well-being and engagement. However, they wanted a clearer channel to measure the effectiveness of these initiatives and ensure that they were heading towards the right direction.

This is when they decided to partner up with an exterior third party like Great Place to Work, that provided them not only with the right tools but also with a comprehensive and reliable platform to measure the effectiveness of these initiatives and enable employees to express their thoughts and valuable feedback directly.

Embarking on this Great Place to Work journey was not without its apprehensions. Nakheel was still worried about receiving negative feedback and the potential challenges of that process. Nevertheless, they embraced the opportunity to actively listen to their employees and understand their needs better, strongly believing that the insights they’d gain from the Trust Index survey would be valuable and would drive meaningful changes within the organization.

Achieving Greatness and Going Beyond!

Nakheel’s efforts paid off when they received their certification as a Great Place to Work in the Middle East. This prestigious recognition not only reaffirmed the effectiveness of their existing initiatives but also elevated their brand image. It highlighted their commitment to not just being a great master developer but also a Master of Human Development, reflecting their profound care for employee well-being.

Rather than stopping here, Nakheel saw the certification as an invitation to raise the bar higher. They embarked on newer initiatives that fostered collaboration between departments, emphasized employee well-being (regular work health checks for example), and introduced flexibility in their workplace. Additionally, they empowered employees to lead social clubs, fostering a sense of camaraderie and enthusiasm among colleagues.