Inclusion Drives Excellence: Emicool's Journey to an All-Encompassing Great Place to Work® Trust Index© Survey Process


Rawan Wehbe
In today’s dynamic workplace environment, the perception of a “Great Place To Work®” transcends mere compensation and benefits. In other words, it embodies an inclusive culture where every employee, regardless of their role or background, feels valued and empowered.
Emicool, a leading district cooling company in the UAE and Dubai and one of the Best WorkplacesTM in the UAE for 2024, recognized the significance of including all workers, from technical staff to front-liners, in its Great Place to Work® survey process.
Getting insights helps in achieving Emicool’s aims.
It is noteworthy to state that each role within the organization offers important insights to get a comprehensive understanding of organizational dynamics, to facilitate this Emicool constantly and proactively encourages and responds to employee feedback. Hence, the decision to include a diverse range of employees in the survey process was equally essential. By soliciting feedback from technical workers, front-liners, and office staff alike, Emicool aimed to gain a holistic understanding of its strengths, weaknesses, and areas ripe for improvement.
Cultivating diversity and inclusion to boost creativity
Inclusive workplaces foster innovation. By embracing diversity and actively seeking input from employees across various roles, organizations can tap into a rich pool of creativity and perspectives, Emicool, goes a step further by creating detailed internal innovation programs. This commitment to inclusivity positions companies like Emicool to drive innovation, problem-solving, and continuous improvement, providing a competitive edge in today’s fast-paced market.
Elevating inclusivity enhances the workplace environment.
In its surveying process, Emicool went the extra mile to ensure inclusivity by organizing a Town Hall event at a prominent hotel in Dubai and inviting technical workers, front-liners, and other employees. The company transparently communicated the purpose of the Great Place to Work® journey, emphasizing its dedication to listening to all employees and working closely with the leaders to implement necessary action plans for creating an exceptional workplace for everyone.
According to the Great Place to Work Trust Index© Survey, 92% of the employees believe that the managers at Emicool organization always let them know about all details and issues of work.

Opening the communication channels to encourage diverse connections.
Recognizing the challenge that most front liners do not check their emails on a regular basis, Emicool leveraged the inclusion support from Great Place to Work® by utilizing a global link that could be shared via direct messaging, WhatsApp, or through provided tablets at various workplaces. Additionally, Great Place to Work® facilitated language diversity by offering the Trust Index© survey in multiple languages, ensuring that all employees could participate regardless of linguistic barriers.
Winning the best workplace!
Emicool’s commitment to inclusivity not only fostered a positive work environment but also improved its employer brand, making it more attractive to top talent. Ultimately, Emicool’s journey underscores the importance of investing in an inclusive workplace, not just as a moral imperative but as a strategic business decision and Emicool achieves that through various efforts such as organizing diverse social and recreational events to promote team bonding and employee well-being. By embracing diversity, fostering inclusion, and actively soliciting input from all employees, organizations can unlock the full potential of their workforce, drive innovation, and achieve sustainable growth in today’s ever-evolving business landscape.
Get certified today and be among the best workplaces, where your company fosters camaraderie, trust, and a healthy work environment. Great Place to Work® Trust Index© Survey enables you to receive feedback that helps in improving and developing your workplace so that you can know the focus areas of enhancement.
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