Congratulations!
About Your Badge
Recognized & Trusted Globally
Your badge is the globally recognized and trusted symbol of excellence and indicates your company is committed to consistently providing your people with a positive, supportive, and fulfilling work environment.
Employee-Based Feedback
Your Recruitment Advantage
Suggested Applications
Post on your Social Channels
Add to Website & Career Pages
Share on Internal Communications
Branded Swag & Apparel
Out-of-Home Advertisements
Add to Business Cards
Add to Email Signatures
Add to Press Releases
Yes, even Culinary Creations
Examples
Certification Badge Guidelines
When using the Certification badge, you also agree to our Terms & Conditions. The Certification badge is protected under trademark rights by Great Place To Work and should always be shown with a TM symbol.
Specifications
Your Certification badge is specialized to your workplace with variable content that localizes your badge specific to your organization’s validation period and country of operation. Without this content, it’s not a valid badge. Certified in more than one country? Need it in a specific language? Not a problem. Check your toolkit.
Clear Space
Color Variations
Primary Option
The promotion of this great achievement calls for a full-color badge in most instances. Whether digital or print, we’ve got the right file for you. Below you can find the specific color breakdowns to make sure your badge is reproduced accurately.
GPTW Red | Navy |
| Pantone: Red 032C R 255 / G 022 / B 040 C 000 / M 098 / Y 089 / K 000 Hex #FF1628 | Pantone: 662C R 000 / G 033 / B 113 C 100 / M 094 / Y 025 / K 019 Hex #002171 |
Alternate Options
In cases where reproducing a full-color badge is not feasible for merchandise, we offer the option to use a one-color version in either black or white. These alternative color files must be requested and will be provided as an as needed basis.
One-Color Black
R 000 / G 000 / B 000 C 000 / M 000 / Y 000 / K 100 Hex #000000
One-Color White
R 255 / G 255 / B 255 Hex #FFFFFF
No Grayscale Version
Do not convert the full color badge to grayscale. Instead please request a black or white version.
Misuse
No Replacement
The Great Place To Work logo is strictly prohibited for use by any organization and should never be used as a replacement for your Certification badge.
No Content Alterations
Do not try to change the badge's styling or placement, or create an unapproved combination of variable or invariable content.
No Shape Alterations
Do not alter the overall footprint or containing shape of the badge.
No Color Alterations
Do not alter the color or use any other non-approved color variations of the badge.
No Effects
Do not add a drop shadow, outer glow, or any other effects to the badge.
No Distortions
Do not stretch or distort the badge in any way.
Access Your Badge
Now that we’ve covered how to (and how not to) use your Certification Badge, let’s get promoting! Access your badge via your customer portal and toolkit.
National List Badge Guidelines
The national list badge is awarded to companies who have achieved the top scores in a designated country. The navy blue box coloring indicates a national list badge.
List Badge Alignment & Spacing
The national list badges have been designed in this square format with the Great Place To Work® logo placement in the bottom left corner. The top half of the badge is where list titles and list names will be typeset. The bottom right corner is reserved for country names and year.
Grid Alignment
Clear Space
Badge Usage
To maintain consistency throughout our identity application it is essential that our brandmarks are never altered in any way. Please keep in mind that the integrity of the Great Place To Work® brand is diminished when the brandmarks are used incorrectly. It is essential that all of our brandmarks are always reproduced from the master artwork.
Creative Modifications to Avoid
Alter the color, or use any other non-approved colors.
Rotate or create any dynamic composition with the national list badge.
Add a stroke or outline to the mark or interior type.
Add a drop-shadow or outer-glow to the national list badge.
Remove the type from its container or alter the container color.
Stretch or alter the national list badge type or container.
Alter the containing shape of the national list badge.
Skew or put the national list badge on any kind of perspective rendering.
Tile or create any type of pattern with the national list badge.
Alter or amend the language on the national list badge.
International Regional List Badge Guidelines
The International Regional List Badges are awarded to companies who have achieved the top scores in a global region. You’ve earned the right to display the badge proudly and royalty-free. When using the badge, you also agree to our Terms & Conditions.
Best Workplaces FAQs
How do we become a Best Workplace™?
To be featured on the Best Workplaces™ lists, an organization must first become Certified™ as a great workplace. Through the Certification process, we gather insightful employee feedback and statistics utilizing our anonymous, research-driven Trust Index™ survey, in addition to company-provided details on your organization’s background and composition. To become an official Best Workplace, a company must be among the top-performing Certified™ firms and pass an in-depth assessment conducted by our culture specialists.
How are Best Workplaces™ selected?
We assess our group of Certified™ great workplaces using our For All ™ Model and Methodology. As Best Workplaces™, the honor only goes to the most achieving Certified™ businesses who successfully complete a demanding evaluation of their workplace culture and employee experience. Companies who would like to become Certified™ must conduct our flagship assessment, the Trust Index survey, to their employees and have them complete a Culture Brief, which is a questionnaire on their working environment.
Who’s eligible for Great Place To Work®’s Best Workplaces™ Lists?
To be eligible for our Best Workplaces™ lists, you will need to be Great Place To Work® Certified™ and pass the rigorous assessment of your organization’s workplace culture by our culture experts. All eligibility criteria for each Best Workplaces™ Lists can be found on our upcoming lists calendar.
What happens if we don’t make the list?
Ranking on our Best Workplaces™ lists is no mean feat! We never disclose the names or results of any company which does not receive this recognition, but rather offer to support these organizations to improve their employee experience and achieve better results in the future.
Our mission is to create a better world by helping organizations become great workplaces for all. Certification™, which organizations will receive if they hit the 64.5% Trust Index™ employee survey threshold and submit their Culture Brief™ questionnaire, allows you to signal to the world that you are on the journey to building a better workplace culture.
And our services go beyond recognition, too! We provide bespoke culture coaching services which enable individual organizations to make continuous improvements based on key data and insights that target their unique set of needs at any given time.
What are the Best Workplaces™ list deadlines?
Check our upcoming Best Workplaces™ deadlines on our List Application Deadlines 2024 page.
What's the difference between the Culture Brief and Culture Audit?
The Culture Brief is a short questionnaire that allows us to build a profile of your company’s history and demographics. The information you submit in the Culture Brief will be used to determine your Best Workplaces™ List eligibility and must be completed for your organization to become a Certified™ great workplace.
The Culture Audit is required for companies who want to be considered for Best Workplaces™ recognition (not required for Certification). The Culture Audit contains required essay questions that allow us to evaluate your company’s people practices against our For All™ model.
Category List Badge Guidelines
The category list badge is awarded to companies who have achieved the top scores in a designated category such as industry, location or demographic group.
