Recognition Toolkit
Congratulations on becoming Great Place to Work-Certified™!
This toolkit will help you promote your recognition across a variety of internal and external channels, including your on your website and social media, and in the press. We encourage you to get your employees involved too! After all, they’re the reason you’ve achieved Certified™ status!
Great Place to Work-Certification™ Is the Most Trusted Mark
of Great Workplaces Around the World
Creating and sustaining a culture that your employees say is great is no easy feat. That’s why not every workplace can count itself among those that are Great Place to Work-Certified™. This recognition is not just a badge of honor – it comes with a whole host of incredible financial and operational benefits. From lower turnover to higher productivity and better talent attraction, your Certification™ is something to celebrate for all these reasons and more.
With Certification™, you’re automatically eligible for all of our Best Workplaces™ lists for a 12-month period. With one process, you’ll be put in the running to rank on regional, global, and demographic lists.
Using the Certification Badge
Your Certification™ badge is specifically designed for you to promote your Great Place to Work-Certified™ status on your internal and external channels.
You can use your badge on all collateral during the validity period noted on it. Each time you renew your Certification™, a new badge will be issued.
Like all logos, the Certification™ badge should be used according to our brand guidelines. Please do not modify the badge in any way.
If you have any questions, reach out to our team for guidance!
Your Certification Certificate
As part of your Certification™ package, you’ll receive an official Certification™ Certificate.
You can frame this certificate and display it proudly as part of your team’s accomplishment in creating a great workplace. As you renew your Certification™ each year, you can keep adding these awards certificates to public displays around your offices.
Promoting Your Certification
External Promotion
Website
What better way to share your accomplishment with clients, customers, and community members than by promoting it on your website?
We recommend posting a blog on your site once your Certification™ is live, sharing some of the highlights of your company culture makes your organization great. Add in some quotes from leaders and employees, and you’ll have engaging content to share with your audiences!
Social Media
We don’t have to tell you that social media is one of the best ways to boost your brand, connect with your audience, and share exciting news.
We encourage you to use all your social platforms to spread the word about your Certification™ status.
Remember to use the hashtag #GPTWcertified to be part of the global conversation around Great Place to Work Certification™!
And don’t forget to tag us so we can amplify your posts! Links to our official GPTW brand channels are below:
Refer to our usage guidelines to learn more about how to create brand-compliant social media posts with your Certification™ badge.
Press Release
We recommend that you issue a press release as part of your Certification™ promotion strategy. Getting picked up by media in your country or region can lead to some great coverage and additional exposure for your brand!
Great Place to Work Guest Blog
We’re always looking for guest contributors for our blog! We invite Great Place to Work-Certified™ organizations to share their story on our website, including best practices and quotes from employees and leaders.
We’ll also promote your blog post on our social channels to increase your reach!
Internal Promotion
Internal Events
Becoming Great Place to Work-Certified™ is cause for celebration! Thank your people for their contributions and for sharing their feedback about your culture.
Organize a party to hype your people about your Certification™ status and let them know you appreciate them!
Internal Employee Communications Channels
Just like social media and press releases help amplify your news externally, your internal communications channels will help you make sure all your people know about your Great Place to Work-Certified™ status!
From Yammer and Teams to Intranet posts and executive messages – don’t forget to make the most out of your internal communications and employee engagement platforms.
You can also encourage employees to use your Certification™ badge in their email signatures, PowerPoint templates, on business cards, and more!
Employee Swag
Wear your badge on your sleeve – literally! What better way to instill even more employee pride in your organization than printing your Certification™ badge on branded swag?
Additional Promotion Ideas
Company Property
Shout it from the rooftops – literally!
Promote your Certification™ on your company’s property and let all your visitors know that they’re about to experience a world-class culture.
If everyone who enters your building didn’t already know you’re a great workplace, they will now!
We’ve seen companies really go all out with promotions on their company property – from planes to cars to office walls and more, there’s no space too large or small to share your great news!
