Certification Nation Day is our annual global celebration dedicated to recognizing what it means to be a great workplace. It’s more than just a celebration — it’s a day of action. A chance to spotlight what makes your organization special, recognize your people, and share the ongoing journey that makes your organization a great place to work.
Anyone can claim a great culture. Only Certification™ proves it. Here’s what earning Great Place To Work® Certification unlocks:
- Stand out with trusted, third-party validation of your employee experience
- Access data-driven insights that help drive key business outcomes like employee retention and recruitment
- Gain year-round visibility through ongoing campaigns like Certification Nation Day and Great Place To Work promotions
- Earn eligibility for 20+ Best Workplaces™ lists, including Fortune’s most respected rankings
What is Great Place To Work Certification?
Great Place To Work Certification isn’t just a badge- it’s proof.
Backed by 30+ years of research into what makes a truly great workplace, Certification is grounded in the trusted Great Place To Work Model™ — the gold standard for measuring culture.
Through a rigorous process that includes an employee engagement survey and a quick review of your workplace practices, Certification captures the voices of your people – their trust, respect, and connection to your organization. Real experiences. Real results.
Earning Certification shows that your culture isn’t just a talking point – it’s a strategic advantage. And when you continue to earn it year after year, you send a powerful message: your people come first, and that commitment isn’t going anywhere.
Certification doesn’t just celebrate your culture — it puts it on the map.
Why join Certification Nation Day 2025?
It’s more than a celebration — it’s a call to action.
- Strengthen team bonds and rally around the culture you’re building together
- Attract top talent with authentic, purpose-driven stories that highlight your employee experience
- Bring your values to life by showing how you support, recognize, and invest in your people
- Connect with a global community of Certified companies leading with trust and purpose
- Demonstrate culture as a business strategy — to your employees, stakeholders, and the world
