Boutique Group, a hospitality company fully owned by the Public Investment Fund (PIF), develops historic & cultural palaces into ultra-luxury boutique hotels; to enrich the luxury hospitality experience in the Kingdom.At Boutique Group, we promote Saudi Arabian heritage and culture, and preserve historic and cultural properties. We define and deliver a unique ultra-luxury Saudi experience through presenting our heritage in contemporary elegance, contributing in local economy and enhancing the Kingdom’s position as a leading cultural tourism destination.