Great Starts Here
Analyze
Your journey to Great Place To Work® Certification™ starts right here. Certification is the most respected employee experience award in the world. We’re thrilled you are joining our mission to make every place a great place to work for all. This page will guide you through the entire Certification application process so you can confidently navigate each step. Let’s get started!
Questions? We’re here to help at support@greatplacetowork.com
The Certification journey
Your 12-month Analyze subscription has started! We’ll help you complete your Certification application as soon as possible so you can move on to improving your workplace culture, using your Certification, and connecting with our community as soon as possible.

First 90 days
Certification application
- Survey your employees
- Complete your Culture Brief™
- Certification decision
Next 9 Months
Culture, Certification, community
- Improve workplace culture
- Promote your Certification
- Connect with our community
Last 30 days
Subscription renewal
- Easy renewal in the last 30 days
Navigating your Certification application
1. Get Ready
As you get ready to apply for Certification, consider who to involve, timing, and learn about the helpful resources available.
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2. Log Into the Portal
Look for your welcome email from support@greatplacetowork.com. Set up your account password and then log into the portal. If you’d like to add more users, now is a great time to do that as well.
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3. Set Survey Dates
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4. Add Custom Content
Adding custom survey content — statements, demographics, and open-ended questions — will empower you to collect valuable data and insights tailored to your organization’s needs. Custom data enables you to quickly take informed action and create measurable change. After adding content, you can include additional languages.
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5. Add Information & Preview
It’s time to add your employee contact info. There are two options for adding data depending on whether your employees have work email addresses or not.
The platform helps you double-check all your data and send a test survey invitation to yourself to ensure your survey setup is correct. Once tested, schedule for launch and you’re done.
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6. Survey Communication
Approximately two weeks prior to the survey start date, it’s important to ensure your employees know all about the survey, when to expect it, and why they should participate. It’s easy with our posters and messaging templates.
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7. The Culture Brief
The Culture Brief is the second part of your Certification application. It is a short questionnaire about your company, people, and programs.
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8. Survey Participation
Once your survey goes live, it is open for a minimum of two weeks. The survey platform proactively monitors participation and will automatically extend your survey window if you have not met yet met Certification or List eligibility thresholds.
Reminder: Complete your Culture Brief and submit it by the time your survey closes.
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9. Survey Closed: What's Next Post Survey
Review your results
Certification decision
Join the community
Certification portal
Bookmark this page to access your Certification experience.
Knowledgebase
All the helpful information you need in one place.
Customer support
Have questions or need help? We're here for you.
Your current plan
Analyze subscription
Analyze is great for companies who care about building a great workplace culture informed by their people data. It is also ideal for organizations who want to gather custom data using a customized survey.

Want to upgrade?
If you have employees around the world, would like to send multiple surveys every year, and would enjoy more support from our Culture Coaching team, Accelerate may be a better fit for you.