Our Model

The Great Place To Work Model 

A great workplace is one where employees trust the people they work for, have pride in the work they do, and enjoy the people they work with. To be truly great, that experience must be consistent for every employee, no matter who they are, what they do, or where they work. This consistent and inclusive experience is what we call “For All.”

Learn more about becoming a great workplace for all.

Proven performance impact:
the Great Place To Work effect

At the heart of our methodology lies the Trust Index™, a rigorously developed employee survey that has become the global standard for quantifying the ROI of workplace culture, leadership impact, and measuring the employee experience.

Companies who earn Great Place To Work Certification see remarkable business results. By using the Trust Index Survey, our customers get a benchmarked view of the key drivers of a great workplace. They gain insights to maximize employee potential, boost productivity, and improve financial outcomes.

Nearly 4x stronger financial performance

High-trust companies deliver stock performance that beats the market average, with the best companies seeing nearly 4x the returns.

Half the turnover rate

Companies that embody the Great Place To Work Model report half the turnover of the typical U.S. workplace.

15x more attractive to job seekers

In a 2023 market study, job seekers were 15x more likely to choose a company if they knew it had been Certified as a great place to work by its employees.

Increased productivity

86% of employees report giving extra effort at their jobs.

By the Numbers

Customer community & reach

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Employees represented

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‘Great Place To Work® structured framework has been very instrumental on our continuous improvement of workplace culture. The worldwide recognition of the Great Place To Work® Certification validated our efforts in creating an inclusive work environment for our employees.’

– Amani Al Ali, Corporate Culture & Training Manager at Nesma & Partners

The science
behind becoming a
great workplace

Our model and methodology aren’t just a set of guidelines — they embody a research-backed approach developed over 30+ years of studying employee experience. Born from countless hours of interviews, focus groups, and employee feedback, the Great Place To Work Model is the framework for understanding how workplace culture drives business success.

This model is continually reinforced as over 22,000 customers rely on it to collect feedback from over 20 million employees globally, in over 180 countries.

By applying this proven model, your organization can pinpoint the root causes of workplace challenges and transform into a Certified great workplace.

Ready to get Certified?

"To be people-focused is a priority and a big part of our talent strategy. To attract and keep the best people, Great Place To Work is the most amazing tool we have in our toolbox."

"Being Great Place To Work-Certified for the third consecutive year, especially given the sanitary context where the working conditions remain challenging, is a clear acknowledgement of the high standard of our HR practices, which support our talent attraction and retention policies. It is a distinction that we are proud of. We want to maintain this dynamic of continuous improvement and close relationship with our employees."

"At Aldar, our people are our asset, Great Place To Work Certification is a great tool for highlighting our efforts in attracting high caliber talent to fulfill the Abu Dhabi Economic Vision 2030 in developing a highly skilled, highly productive work force."

"Being Certified as a great workplace shows the strength of your work environment and culture, therefore it's a huge value addition to any organization."

"Being recognized as a great workplace is a feat for us, our Board, Employees, and all our stakeholders. We celebrate this and are doing all we can can to take our organizational culture to the level next."

تعليق الأستاذ أحمد سعود غوث، الرئيس التنفيذي لشركة "الخبير المالية": "يسعدني أن جهودنا المتواصلة في إيجاد بيئة عمل تحفيزية مريحة، والتزامنا بتشجيع وتقدير طاقات منسوبي الشركة ومواهبهم، قد انعكس إيجاباً على منسوبينا وعلى أدائهم وتطورهم المهني، وكان محل تقدير للهيئات العالمية. وسنواصل سعينا إلى إرساء أفضل المعايير في مجال ثقافة العمل والممارسات المهنية، ونتطلع أن تكون شركتنا، شركة "الخبير المالية"، نموذجاً تحتذي به الشركات الخاصة لتوفير بيئات عمل تتسم بمستوى متقدم من الشمولية والمشاركة، ونهدف لترسيخ مكانتنا كشركة استثمارية رائدة في المملكة مرتكزين في ذلك على خبرات ومهارات منسوبينا وتضافر جهودنا كفريق عمل واحد يعمل على تلبية احتياجات العملاء الاستثمارية ويحقق تطلعاتهم

Frequently Asked Questions

What is the Great Place To Work Model?

The Great Place To Work Model is a research-backed framework that defines a great workplace as one where employees trust their leaders, take pride in their work, and enjoy their colleagues. It emphasizes creating a consistent and inclusive experience for all employees, regardless of role or background.

What is the Trust Index™ Survey?

The Trust Index™ Survey is a globally recognized employee survey developed by Great Place To Work. It measures key drivers of workplace culture, including trust, leadership effectiveness, and employee experience. The results help organizations benchmark performance and identify areas for improvement.

What are the benefits of using the Great Place To Work Model?

Organizations that apply the Great Place To Work Model see improved employee engagement, reduced turnover, stronger financial performance, and enhanced employer branding. Certified companies are also more attractive to job seekers and experience higher productivity.

Our Model

The Great Place To Work Model