Brands for Less Group

BFL (Brands for Less) Group, the leading off-price retailer of fashion and homeware, is based in United Arab Emirates and spread over more than 7 countries in the Middle East and one in Europe. BFL Group introduced its unique off-price business model, Brands for Less, to Lebanon in 1996 and to the UAE in 2000. Brands for Less offers high quality designer brands, all at up to 80% less than the retail price. The group has exclusively acquired the Tchibo and Muy Mucho franchises for the MENA region. BFL has also successfully introduced Homes For Less and Luxury or Less.