Lifestyle is a leading retail destination for branded beauty, fashion, home fragrances, youth and home products. Since its inception in 1998, Lifestyle has offered customers a unique shopping experience featuring an eclectic range of cosmetic products, perfumes, fashion, gifting, bags, home fragrance and homeware all under one roof. The brand is home to popular international brands such as NYX, Wycon, Nip & Fab, L’Oreal, Bourjois, LPDP, Made by Zen, Guess, Sakroots, J World, Jansport, Berkshire Blanket, in addition too urin-housebrands, Adore, Elited’ Art and Sasha.