“Lucidya continues to lead a path for the last 5 years with a committed vision to transform the customer experience prioritization in businesses in the region, aiming to raise understanding of the importance of customers voice and its undeniable impact in business’s success. Social media listening has been a tool used globally for many years, however with la delayed emphasis on Arab customers and their needs. Lucidya has ensured accessibility to better serve these customers is available through its SOTA machine learning and AI enabled analysis of a range of Arabic Dialects from Saudi, Magharbi etc, to range of Sub-Dialects.”