Budget Saudi Arabia company enhances its fleet quality by operating short-term rental cars for 18-24 months. The used vehicles are then sold by the company’s used car sales department, either through public auctions or its showrooms. Furthermore, the company adopts an approach of purchasing new cars of various types and sizes and selling used ones to maintain or reduce the average fleet life. Likewise, the managing board believes that maintaining a new fleet with a relatively short life gives the company a competitive advantage.