How Purunity Embeds Goodness into Work and Culture

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Purunity

People go where there is pride in the work they do.

At Purunity, this sense of pride stems from our core mission: driving innovative and sustainable solutions for everyone.

This February, we were ecstatic to witness the results of nurturing our employee experience with that same belief in care for humanity. We earned the prestigious Great Place to Work® certification, a recognition of our exceptional workplace culture, rooted in care, collaboration, and a knack for innovation. This achievement further solidifies the milestones we’ve taken to build and sustain a workplace that our people proudly attest is truly a great place to work.

How did we do it?

Our journey to becoming a great workplace was predicated on a set of values we deliberately sought to cultivate.

A Culture of Inclusion and Equality

97% of our employees said they felt welcomed from day one. This consistent experience is the result of our holistic approach to employee care from the moment they join the team. We embrace an open-door policy and thrive on teamwork and collaboration.

A great workplace is an experience designed for everyone, regardless of who they are or what they do within the company. Our employees attest to fair treatment being the norm. We are committed to treating everyone fairly and equally at every stage, from recruitment to development opportunities and performance reviews.

This commitment fosters a workplace where everyone feels respected, regardless of gender, race, or background.

Empowering People to Do Good

A staggering 96% of our team feels good about the ways we contribute to the community, actively working toward a sustainable future. Our employees are not just part of our organization, they are Goodness Ambassadors, driving positive change beyond the workplace.

By reducing plastic waste and promoting access to clean water, we’re helping tackle some of the region’s most pressing environmental challenges.

Leadership with Purpose

Our leadership team fosters a culture of clarity and confidence. An impressive 96% of our employees agree that management has a clear view of where we’re headed and how we’ll get there. This vision is consistently communicated across all levels of the organization, ensuring our people stay motivated and aligned with our long-term goals.

We are committed to building a future where sustainability, well-being, and community impact drive not only our organizational success but also meaningful societal change.

Purunity: A Place Where Goodness Thrives

We hold our Great Place to Work® badge close and dear, as it reflects the commitment behind the great workplace culture we’ve built together. At Purunity, honesty, excellence and collaboration aren’t just values, they’re how we do business every single day. Together, we are not only creating a better world through our products, but also nurturing a workplace where everyone can truly thrive.

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Purunity

Purunity, a water and air filtration system provider, operates in Turkey and the Gulf Cooperation Council (GCC) countries, with its headquarters in Dubai. Founded in the UAE in July 2020, Purunity was established to make high-quality water and air accessible to households and businesses. The company quickly expanded into the Sultanate of Oman in 2022, solidifying its presence in the GCC region. Purunity employs South Korean filtration technology certified by global standards, including Water Quality Association (WQA), NSF, and CE certifications. Its product line includes countertop and free-standing water purifiers, air purifiers, and shower filters, all designed with advanced filtration and functionality in mind.

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