BFL is a retail group based in the UAE that serves seven markets across the ME and Europe. BFL was founded in Lebanon in 1996 with a unique off-price business model. Its goal is to delight customers with exceptional pieces from designer brands at up-to 80% off the original price. The company’s “Treasure-Hunt” model ensures that there is always something new to discover in its stores. In 2000, We acquired exclusive rights to the “Tchibo” franchise in the MENA region. We expand our product range in line with our customer-centric principles, ensuring that customers benefit from a rich, all-in-one experience.