Transforming your workplace culture to the ranks of “great” is a stepping stone into reaping the results of a cohesive, trust-empowered culture that drives better outcomes for both people and business.
At the heart of what makes a workplace great is trust. The Great Place To Work® model, built on more than 30 years of research into what makes a great place to work, looks at an organization’s ability to build trust across levels and create an employee experience where people can thrive. Understanding how that trust is experienced starts with listening to employees and understanding their experience of the workplace.
The Trust Index™ Survey from Great Place To Work® gives organizations that insight, helping them understand how employees experience their workplace and where there may be opportunities to strengthen trust.
But measurement alone does not change a workplace. Leaders do.
Once leaders receive their results, however, another challenge emerges: what should they do next?
That’s where Great Leader Lens™ comes in.
Turning Employee Feedback into Leadership Action
Great Leader Lens brings Great Place To Work’s research and people science together with workplace data to give leaders personalized guidance based on their own context.
The experience starts by getting to know the leader. Through a short set of questions, Great Leader Lens considers their role, tenure, functional scope, business context, mindset, and expertise. It then looks at their employee feedback in Emprising and identifies up to four high-impact survey statements using Great Place To Work’s proprietary approach.
From there, leaders receive guidance tailored to their situation.
This is important because the same employee feedback can mean different things depending on who is looking at it. A frontline manager and a senior executive may be looking at the same workplace data, but their responsibilities, influence, and relationship with their teams are very different.
Great Leader Lens takes those differences into account, helping leaders focus on the areas where their role and actions can have the greatest impact.
Putting Insights into The Hands of Leaders
For HR and people teams, this creates an opportunity to bring employee insights closer to the leaders responsible for shaping the day-to-day employee experience.
Interpreting survey results and supporting leaders through action planning has traditionally required significant time and expertise. HR teams identify themes, help leaders understand their results, and provide the resources and support needed to move forward.
Great Leader Lens extends that support by giving leaders a more direct way to engage with their own employee feedback and consider what it means for their leadership.
This can also make personalized leadership support easier to scale. As organizations grow, more leaders need to understand their teams’ experiences and have the confidence to respond to what they hear. Giving them guidance that reflects their own role and context can help make that process more accessible.
Grounded in Decades of Research
The guidance provided through Great Leader Lens is grounded in the same research and perspective that have shaped Great Place To Work’s understanding of trust and great workplaces for more than three decades.
Generative AI helps make the experience personalized and scalable, bringing together the leader’s context, their employee feedback, and Great Place To Work’s research to provide guidance that is relevant to their situation.
The technology supports the experience, but the foundation remains the research behind what makes workplaces great and the leadership behaviours that help build trust.
The Great Place To Work Effect
For more than 30 years, Great Place To Work has studied what separates great workplaces from the rest. The research points to a clear connection: when leaders build trust, employees thrive, and business performance follows.
That is the Great Place To Work Effect.
Great Leader Lens helps bring that relationship closer to everyday leadership by connecting what employees are experiencing with what individual leaders can do about it.
When organizations listen to their people and equip leaders to respond to what they learn, employee feedback becomes part of an ongoing process of improving the workplace.
That is ultimately where the value lies: creating an employee experience where people can thrive, while building the conditions for stronger business performance.
Great Leader Lens is designed to help make that possible for more leaders, bringing decades of Great Place To Work research directly into the moments when leaders need to decide what to do next.
Already a Great Place To Work customer? Contact your Customer Success Manager to learn more about Great Leader Lens.
Not yet a Great Place To Work customer? Talk to our team about how Great Place To Work can help you measure trust, activate better leadership, and build a high-performing workplace.


