A care for the employee experience always begins with the curiosity to ask, listen and make the changes necessary to improve the workplace culture.
For Legend Holding Group, growing in scale signaled the need to assess their people’s sentiment along the way to better understand what the culture needs to sustain progress.
Partnership with Great Place To Work®
Through the Trust Index™ Survey, a globally attested solution to assess employee feedback predicated on more than 30 years of research on what makes a Great Place To Work®, Legend Motor had access to the different perspectives employees hold on their workplace culture.
What emerged was a strong sense of connection to the organization and its journey.
One of the findings that stood out most to Legend Holding Group was the level of loyalty employees expressed towards the company and its management. Many employees have grown alongside the business, reflecting a deep sense of loyalty, a value that Legend deems to be an important part of its culture.
The results also pointed to a strong sense of purpose and pride. 83% of employees said they feel they make a difference at work, while 83% said they are proud of of the company’s accomplishments.
For Legend Holding Group, these results speak to a culture where employees are encouraged to take ownership, contribute ideas and see the impact of their work on the business and its customers. As the company puts it, employees are not simply working for Legend Holding Group. They are part of its journey.
What Makes Legend Holding Group a Great Place To Work®
Legend Holding Group prides itself on creating a workplace environment where employees are given the resources to perform and excel at their jobs. This includes the introduction of new technology, adopting AI and digital tools, and continuously looking at how they can reduce unnecessary distractions and make everyday work more efficient.
The Great Place To Work® model recognizes the central role of leadership, leaders shape the employee experience, which in turn influences the culture. At Legend Holding Group, this is reflected in the accessibility of its management.
81% of employees at Legend Holding Group report that management is approachable and easy to talk to. This comes from a direct focus from leadership to encourage open and direct communication through an open-door policy. As they grow, the company continues to focus on strengthening communication through different digital channels.
Culture Transformation In Action
After assesing the feedback received from their employees, Legend Holding Group is now prioritizing improving work-life balance, all while maintaining strong productivity.
The company has introduced more flexible working approaches in selected areas and is increasingly using AI, task management and project management tools to shift the focus from simply measuring working hours towards measuring productivity, delivery and results.
The company has also continued restructuring and strengthening both support and business functions to improve efficiency, collaboration and the overall employee experience across its locations.
These initiatives are already helping Legend Holding Group build a more productive and agile working environment.
For Najmur Rahman, Senior HR Manager at Legend Holding Group, this continued focus on its people is an important part of the company’s growth:
“Legend Holding Group has come a long way from where we started. As we continue expanding our presence across the region, we also recognize the importance of continuing to invest in our people, creating programs that develop their careers, providing clear pathways for growth within the company, and strengthening the growth culture that reflects our brand values.
Today, I am proud of what we have achieved across Legend Holding Group and Legend Motors. Our resilience, teamwork, and commitment to moving forward together have been among the key reasons behind our success.
As we expand our presence, partnerships, and role as a bridge between China and the UAE, we remain committed to growing our house of brands across different industries while bringing together the right expertise to deliver the highest level of value and satisfaction to our customers.
Being recognized as a Great Place to Work reflects not only where we are today, but also our commitment to building an organization where our people can grow together with the business.”
As Legend Holding Group evolves, its people must evolve with it. Developing its workforce will remain an important part of building the next stage of its growth.
The company plans to invest more in training and development programs that strengthen the skills and capabilities of its workforce while creating clearer opportunities for employees to grow alongside the organization.
These efforts in practice ultimately connect to the company’s underlying philosophy: Together We Grow.
